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Effective February 20, 2026
River North Trading LLC ("River North Trading," "we," "us," or "our") respects your privacy and is committed to transparency about how we collect and use information when you visit our website at rivernorthtrading.com (the "Site").
This Privacy Policy describes the types of information we may collect, how we use it, and the choices you have regarding that information.
With your consent, we use Google Analytics to collect anonymized usage data about how visitors interact with our Site. This may include your IP address (anonymized), browser type and version, operating system, referring URL, pages visited, time spent on pages, and general geographic location at the city level. This information is collected through cookies placed by Google Analytics.
Cookies are small text files stored on your device when you visit a website. We use only analytics cookies, and only after you provide explicit consent through our cookie banner. We do not use advertising cookies, tracking pixels, or any other form of cross-site tracking. A single preference cookie is stored locally in your browser to remember your consent choice.
If you contact us via email, we will receive the information you include in your message, such as your name, email address, and the content of your correspondence. We use this information solely to respond to your inquiry.
We use analytics data to understand how visitors navigate and interact with our Site, identify areas for improvement, and monitor Site performance and stability. We do not sell, rent, or share your personal information with third parties for marketing purposes.
With your consent, Google Analytics processes anonymized usage data on our behalf. Google's use of this data is governed by their own privacy policy, which you can review at policies.google.com/privacy. We have configured Google Analytics to anonymize IP addresses and to not share data with Google for advertising purposes.
Our Site is hosted on Cloudflare, which automatically collects performance metrics through its Web Analytics service. This is a cookieless, privacy-focused tool that measures page load times and Core Web Vitals data. It does not use cookies, local storage, or any form of browser-side data storage, and does not collect or retain IP addresses. Because it does not use cookies or collect personal data, it operates independently of your cookie consent preference. You can learn more about Cloudflare's data practices at cloudflare.com/privacypolicy.
You can accept or decline analytics cookies when you first visit the Site. If you decline, no analytics cookies will be placed and no usage data will be collected. You can change your cookie preference at any time by clicking the button below, which will reset your choice and re-display the consent banner on your next page load.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking cookies may not affect this Site's functionality, as we do not use cookies for any purpose other than analytics.
Google Analytics data is retained for 14 months, after which it is automatically deleted. Your cookie consent preference is stored locally in your browser and persists until you clear your browser data or reset it using the option above.
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated effective date. We encourage you to review this page periodically.
If you have questions about this Privacy Policy or our data practices, please contact us at [email protected].